Phononic develops thermoelectric chips designed to replace traditional compressors in refrigeration and cooling systems. Their solid-state chip-powered technology eliminates the need for harmful refrigerants, making heating and cooling sustainable, efficient, and environmentally responsible.
While Phononic was pioneering change in thermal innovation, they sought a partner who could do the same for their digital presence. They needed an agency that could maintain their web systems, modernize their platform, and strengthen their marketing infrastructure that’s where Solvative stepped in.
Phononic’s website was outdated and increasingly difficult to maintain. Frequent compatibility issues and limited scalability made it harder to support their evolving brand and business priorities.
The company wanted a modern, fast, and flexible WordPress website that could support their new branding, simplify content management, and deliver an improved user experience — all while maintaining uptime and SEO performance.
Solvative partnered with Phononic to rebuild their web ecosystem from the ground up, focusing on performance, reliability, and innovation.
The Challenge
Phononic’s digital infrastructure was showing its age. They needed to migrate from an older platform and eliminate dependencies on third-party tools that no longer aligned with their strategy.
Key challenges identified:
Aging Website Infrastructure — Repeated compatibility issues and limited maintenance flexibility.
Platform Migration — Moving content from Uberflip to WordPress without data loss.
Performance Bottlenecks — Slow load times and missing cache integrations.
Content Publishing Limitations — Reliance on external tools for uploading and managing resources.
SEO Gaps — Missing metadata and inconsistent page optimization.
The Solution
Solvative took a strategic approach by modernizing the website, improving performance, and integrating flexible tools that empowered Phononic’s marketing team to manage content independently.
Key elements of the solution:
Custom Resource Center Plugin — Developed a WordPress plugin to publish and manage resources directly on the website, eliminating the need for third-party platforms.
Performance Optimization — Re-architected the site’s codebase and implemented Cloudflare CDN and WAF for faster load speeds, better caching, and global accessibility.
SEO Enhancements — Integrated Yoast SEO to help identify and improve metadata, keyword usage, and link listings. Added automated detection for 404s and redirection handling.
Content Management Improvements — Simplified the backend, allowing the Phononic team to easily edit, update, and publish content without technical dependency.
Ongoing Support & Maintenance — Continuously monitored web vitals and maintained system stability to ensure uptime and high performance.
New Product Landing Pages — Designed and developed dynamic new landing pages to support Phononic’s latest products and marketing campaigns.
The Result
The upgraded website helped Phononic achieve higher speed, reliability, and flexibility — empowering their team to control their digital presence efficiently.
Key results achieved:
Seamless Migration — Successfully transitioned from Uberflip to WordPress with zero data loss, ensuring uninterrupted access to all resources and publications.
Performance Gains — Implemented Cloudflare CDN and optimized codebase, resulting in significantly faster load times and improved global accessibility.
Streamlined Publishing — Custom resource center plugin enabled Phononic’s team to upload, manage, and publish resources without technical support or third-party reliance.
SEO Improvements — Enhanced rankings through structured metadata, keyword optimization, and automated 404 detection with redirects for smoother navigation.
Dynamic Brand Presence — New landing pages amplified visibility for Phononic’s innovative products, driving higher engagement and supporting ongoing marketing campaigns.
Sustained Reliability — Continuous monitoring and maintenance improved uptime and ensured consistent, high-performance operations across all digital assets.
The restructured website offered faster performance, reduced downtime, and improved content accessibility. Phononic’s team could now easily publish, manage, and track resources in real time — all within WordPress.
Through strong technical foundations and streamlined digital operations, Phononic achieved long-term scalability. The partnership continues to evolve, supporting their innovation-driven growth and expanding online reach.
With Solvative’s expertise, Phononic’s digital ecosystem now reflects the same innovation they deliver through their products. The optimized site drives more traffic, ranks higher on search engines, and gives the Phononic team the agility to manage their content and marketing effortlessly.
Together, Solvative and Phononic have built a sustainable digital presence that reinforces innovation.
Solve Forward Journal
What does it mean to Solve Forward®? For over 15 years, Solvative has been helping our customers Solve Forward, creating innovative solutions that drive real business outcomes. We’re Solving Forward and taking our customers’ businesses to the next level. Solving Forward is a journal from the front lines of business innovation and transformation, with in-depth insights and experiences of our Solvers.
