An integration that connects Klaviyo’s marketing automation with Algolia’s search and discovery platform. Customer segments from Klaviyo personalize Algolia search results on your site, while search and browsing behaviors flow back to Klaviyo to trigger targeted campaigns. Search experiences adapt based on individual customer behavior and segment membership, and marketing responds to demonstrated product interest.
Modern retail brands invest heavily in sophisticated marketing automation platforms like Klaviyo and powerful search solutions like Algolia—yet these systems often operate in silos. Marketing teams build detailed customer segments and personalized email campaigns without visibility into on-site search behavior. Meanwhile, search experiences remain generic, unable to leverage the rich customer data and segmentation already living in marketing platforms.
Solvative developed a bi-directional integration between Klaviyo and Algolia that closes this gap, creating a unified ecosystem where search intelligence informs marketing automation, and customer data drives personalized discovery experiences. This integration transforms how retail brands connect with customers across every touchpoint—from the first search query to the final conversion.
The Challenge
Retail brands face a fundamental disconnect between their marketing automation and on-site search experiences, leading to missed revenue opportunities and inefficient marketing spend.
Key challenges identified:
Siloed Customer Data – Rich behavioral data from Klaviyo (email engagement, purchase history, loyalty status) wasn't influencing on-site search results, creating generic experiences for high-value customers.
Invisible Search Intent – Marketing teams had no visibility into search behavior, missing critical signals like what customers searched for before abandoning or which product categories drove the most interest.
Manual Campaign Creation – Marketers manually curated product recommendations for emails, often showcasing outdated or irrelevant items instead of leveraging real-time trending products.
Missed Re-engagement Opportunities – High-intent shoppers who searched extensively but didn't convert disappeared without triggering any follow-up campaigns or recovery flows.
Generic Search Experiences – VIP customers, first-time visitors, and loyalty members all saw identical search results, despite vast differences in their preferences and purchase history.
The Solution
Solvative engineered a seamless, bi-directional integration that creates intelligent data flows between Klaviyo's marketing automation platform and Algolia's search and discovery engine.
Key elements of the solution:
Smart Segment Synchronization – Automatically syncs Klaviyo customer segments and lists into Algolia, enabling search results to adapt based on customer lifecycle stage, loyalty tier, or campaign participation.
Behavioral Event Streaming – Captures granular search behaviors from Algolia (queries, clicks, filters applied, product views) and pushes them into Klaviyo as custom events for advanced segmentation and flow triggers.
Dynamic Search Personalization – Leverages Klaviyo profile data to personalize Algolia search ranking, merchandising logic, and product recommendations in real-time based on purchase history, email preferences, and segment membership.
Automated Product Recommendations – Integrates Algolia's trending and recommended products directly into Klaviyo email templates using Universal Content API, eliminating manual curation while ensuring relevance.
Search Abandonment Recovery – Triggers automated Klaviyo flows when users search extensively but exit without converting, enabling timely re-engagement with personalized product suggestions.
Cross-Channel Continuity – Creates seamless experiences where email campaign interactions influence on-site search results, and search behavior informs email personalization.
The Result
Retail brands now operate with a unified customer intelligence layer that connects discovery behaviors with lifecycle marketing, creating more relevant experiences and driving measurable revenue growth.
Personalized Discovery at Scale – Search results dynamically adapt to customer segments, with VIP shoppers seeing exclusive inventory and new visitors receiving onboarding-friendly experiences.
Automated Re-engagement Campaigns – High-intent search behaviors automatically trigger targeted email and SMS flows, recovering otherwise lost conversions.
Real-Time Product Merchandising – Email campaigns feature dynamically updated trending products pulled from Algolia, ensuring every send showcases current customer interests.
Enhanced Customer Segmentation – Marketing teams build sophisticated segments based on search patterns like "searched for winter coats 3+ times but didn't purchase" or "frequently filters by discount pricing".
Seamless Cross-Channel Journeys – Customers who click "summer dresses" in an email see those items boosted when they search on-site, creating cohesive brand experiences.
By connecting search intelligence with marketing automation, brands unlock new revenue streams through improved conversion rates, higher average order values, and more effective re-engagement campaigns. Search experiences that reflect customer preferences drive discovery of relevant products, while automated flows recover high-intent shoppers before they're lost to competitors.
Marketing teams reduce manual effort by eliminating product curation for emails while gaining powerful new segmentation capabilities. The ability to trigger campaigns based on real-time search behavior enables faster response to customer intent, and automated trending product updates ensure campaigns always feature what customers actually want to buy.
This integration fundamentally transforms how retail brands leverage their technology investments. By creating a continuous feedback loop between search behavior and marketing automation, Solvative enables brands to act on customer intent in real-time, deliver hyper-personalized experiences at scale, and build marketing strategies grounded in actual product interest rather than assumptions.
For retail marketers and product owners, this represents a significant competitive advantage: the ability to meet customers exactly where their interests lie, whether through on-site search or lifecycle marketing, creating seamless experiences that drive both immediate conversions and long-term loyalty.
Looking ahead, this foundation enables exploration of advanced capabilities like predictive search merchandising based on lifecycle stage, AI-driven product recommendations that blend search and email engagement data, and omnichannel personalization strategies that extend across every customer touchpoint.
Solve Forward Journal
What does it mean to Solve Forward®? For over 15 years, Solvative has been helping our customers Solve Forward, creating innovative solutions that drive real business outcomes. We’re Solving Forward and taking our customers’ businesses to the next level. Solving Forward is a journal from the front lines of business innovation and transformation, with in-depth insights and experiences of our Solvers.
