Triple Point Calibrations is an Australian company founded in 2006 that focuses on precision calibration services, industrial equipment sales, and consultation around calibration facilities. When acquired by new owners, Triple Point sought to significantly expand its services division and reposition its brand for growth.
The new ownership identified that their aging website was undermining growth and failing to support e-commerce and service-offerings expansion. They engaged Solvative to rebuild their digital presence—combining a modern e-commerce platform with a content-friendly CMS to support both sales and service growth.
Customers look to Triple Point for assistance in setting up their own calibration facilities. In 2018, the company was acquired by new owners whose vision was to significantly ramp up Triple Point’s services division.
The Challenge
Triple Point faced a number of digital-infrastructure issues:
Key challenges identified:
Outdated Experience – A legacy website from the early 2000s was leading to missed orders and damaging customer trust.
Complex Buying – Custom equipment purchases required intuitive checkout flows, bulk ordering, and purchase-order support—none of which existed.
Difficult Management – The site lacked CMS flexibility, making content updates and product additions slow and developer-dependent.
The Solution
Solvative engineered a modern architecture tailored to Triple Point’s requirements:
Key elements of the solution:
Modern Platform – Rebuilt the website using WordPress + WooCommerce to enable easy scaling and streamlined management.
Seamless Checkout – Designed guided e-commerce flows with Australian payment gateways, single + bulk ordering, and PO-based purchasing.
Editable Backend – Enabled the client’s team to independently manage products, services, content, and homepage promotions.
The Result
The relaunched website delivered measurable uplift and laid a foundation for future growth.
Sales Uplift – E-commerce conversions surged with 70%+ growth in the year of launch.
Customer Confidence – A polished, reliable buying experience restored trust and reduced order errors.
Operational Control – Faster updates empowered the internal team to launch new offerings without delays.
Triple Point now enjoys a robust and flexible website platform built on WordPress + WooCommerce, enabling easier management of products, services, and content without heavy reliance on external development.
The new digital infrastructure supports both current operations and future scaling—allowing Triple Point to expand service offerings, integrate new capabilities, and respond quickly to market opportunities.
By partnering with Solvative, Triple Point transformed its digital presence from a liability to a competitive asset. The new web presence not only supports increased sales and improved operations, but also strengthens brand perception and customer trust. With an architecture built for flexibility and growth, Triple Point is well-positioned to serve its expanding services division and capture new revenue streams in calibration services and industrial supply markets.
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