A leading U.S. consumer electronics company (ranked among America’s largest private companies) operating across multiple brands and product lines. With a legacy e-commerce infrastructure, they sought modernization to keep pace with changing customer expectations and rapidly evolving digital retail trends.
Solvative partnered with the client to migrate from an aging CMS and legacy e-commerce stack to the modern Salesforce Commerce Cloud (SFCC) using the Salesforce Reference Architecture (SFRA). The goal: improve scalability, performance, checkout experience, integration with backend systems (including SAP), and modernize the platform for future growth.
As e-commerce rapidly evolves, brands face an array of challenges that demand innovative solutions. Such was the scenario for one of America’s largest private companies, according to Forbes. Recognized as a titan in the realms of beauty and electronics, this brand required an expert hand to rejuvenate its e-commerce infrastructure, which was rooted in Salesforce Commerce Cloud.
The Challenge
Transforming a legacy architecture and workflows into a modern, streamlined commerce platform.
Key challenges identified:
Outdated Systems – The existing e-commerce infrastructure used deprecated pipelines and custom code, resulting in difficult maintenance and limited flexibility.
Checkout Limitations – Mobile payment experiences and modern checkout flows (Apple Pay, Google Pay) were lacking, putting the company behind on consumer expectations.
Integration Complexity – Orders, shipping, acknowledgements and backend processes needed tight integration with SAP and other enterprise systems; the legacy setup was brittle and inefficient.
Performance & Security Gaps – Slow page loads, limited caching, and insufficient QA/deployment automation exposed the site to performance, security, and scalability risks.
The Solution
Slow page loads, limited caching, and insufficient QA/deployment automation exposed the site to performance, security, and scalability risks.
Key elements of the solution:
SFRA Adoption – Migrated the website architecture to SFRA, replacing legacy pipeline code with a modern, modular framework.
Mobile Payment Integration – Developed a custom cartridge to support Apple Pay, Google Pay and Express Checkout across multiple SFRA sites, improving mobile conversion rates.
Headless Checkout + Order Management – Implemented headless checkout flows and seamless order management that integrate SFCC with SAP and other backend systems—ensuring orders flow smoothly in real time.
Automated QA & Deployment – Introduced automated quality assurance and CI/CD pipelines to accelerate development cycles and improve release reliability.
Comprehensive UX Enhancements –Improved user experience by adding features like “Notify me when back in stock”, Google reCaptcha, and fixing broken links and bot-traffic vulnerabilities.
The Result
The modernized platform delivered measurable improvements in performance, flexibility, and user experience.
Smooth Migration – Successfully moved to SFRA architecture with minimal disruption to live operations.
Checkout & Mobile Gains – Enhanced payment options and checkout flows strengthened mobile conversion and user satisfaction.
Back-End Efficiency – Seamless SAP integration and order management reduced manual overhead and improved reliability.
Operational Agility – Automated deployments and QA improved time-to-market for new features and reduced release risk.
The new architecture offers modular, maintainable code and performance-optimized infrastructure—enabling faster launches, improved stability and streamlined operations.
With modern checkout, mobile support, and robust integrations, the client is well-positioned to expand brands, product lines, and digital campaigns across markets.
Through this transformation, Solvative helped the electronics company turn its e-commerce platform from a limiting factor into a strategic asset. The upgraded site not only meets today’s consumer expectations for seamless mobile payments and fast checkout, but lays the technical groundwork for future innovations—new markets, headless commerce, omnichannel expansions and beyond. Operating efficiency is up, technical debt is down, and the brand now has the digital agility to lead in competitive retail landscapes.
Solve Forward Journal
What does it mean to Solve Forward®? For over 15 years, Solvative has been helping our customers Solve Forward, creating innovative solutions that drive real business outcomes. We’re Solving Forward and taking our customers’ businesses to the next level. Solving Forward is a journal from the front lines of business innovation and transformation, with in-depth insights and experiences of our Solvers.
